Commentary

By Trevor Connell The final industry event to be held at what has been one of the industry’s favourite venues was a time for many to reflect… Read more »

Trevor Connell was an invited guest at the ICC Showcase Dinner Last week the ICC Sydney hosted a special test event – a showcase dinner for 800… Read more »

Victoria’s most senior major events executives overseeing the state’s biggest sporting, cultural and tourism drawcards such as the Grand Prix, White Night Melbourne and Winter Masterpieces, have departed…. Read more »

Staff at Staging Connections Melbourne office were yesterday given redundancy notices with other offices expected to be stripped of staff over the next few days. ASE understands… Read more »

In a world that’s ‘always on’, the landscape has shifted for marketers. – by Joyce DiMascio Historically, the relationship between a brand and its customers was largely transactional…. Read more »

Welcome to the new look ASE website There may be a few glitches today as we bed in the new site – on a new server. Please… Read more »

The MEA 2016 conference kicked off last night at the Melbourne Convention Centre by sticking to convention number one – a welcome ceremony on the evening of… Read more »

The theme of this year’s MEA conference in Melbourne is Breaking Conventions. I’m so looking forward to conventions being broken – and here are my top 10… Read more »

Comment by Lara Simmons, ShowGizmo Marketing Executive For me this wasn’t just another AIME, it was my first…it was also my first MICE event ever, having just joint the industry… Read more »

by Trevor Connell In August 2015 Victorian Premier Daniel Andrews and Minister for Tourism and Major Events John Eren announced a new entity to bring tourism and… Read more »