As part of Tourism Australia’s Dreamtime initiative the Adelaide Convention Bureau has just farewelled a tour group of New Zealand incentive operators who enjoyed the very best this state has to offer in an itinerary that dreams are made of…
- Day 1 – Upon arrival, guests enjoyed a welcome lunch followed by a private glassblowing experience at the Jam Factory. Dinner on day one was a truly memorable experience onboard The Ghan and its luxurious, private carriages (Prince of Wales Carriage & Governor’s Lounge).
- Day 2 – Guests were surprised when collected in the morning by a convoy of classic sports cars – their transport for the day. Activities included a private breakfast on the sand at Glenelg Beach followed by a trip to the Barossa for a wine blending and cooking competition at Chateau Tanunda hosted by a local winemaker. Accommodation for the night was at the exclusive, boutique property, The Louise, also home to the award winning Appellation restaurant.
- Day 3 – Guests were collected by helicopters and whisked across to the Murray River, to jump aboard an Unforgettable Houseboat. Activities included a lunch with private onboard chef, jet-skiing and fishing. The evening was topped off with a beautiful meal on the banks of the River followed by a campfire and sing-a-long led by local entertainer Rohan Powell.
And did they like it??
- ‘it was one of the best famils I have been on’
- ‘it was a privilege to be hosted by Adelaide and to savour just some of the range of activities and experiences available in the region’
- ‘I look forward to shouting from the rafters, the merits and benefits of the whole region on your behalf’
Dreamtime is a major program on Tourism Australia’s annual calendar whereby incentive travel agents from across the globe are flown into various Australian destinations to experience the very best incentive programs the nation has to offer. Following these famils, guests and bureaux then all come together in Sydney for more structured business dialogue. This year representatives from the Adelaide Convention Bureau were joined in Sydney by Incentives Adelaide preferred operator Great Southern Rail.
Visiting the South Australia stand were incentive buyers from the likes of China, Malaysia, Singapore, India, Indonesia, Hong Kong, Korea, Japan, US, UK, NZ, Taiwan, Thailand and Vietnam.
The Business Tourism industry is worth around $8bn annually to Australia. Tourism Australia has been consulting with the Business Events industry on what the genre may look like in the future. It has been identified that Australia’s business events sector has the potential to double expenditure from business events visitors to as much as $16 billion by 2020.